Australia s International Student Market - 1420 Words

Australia, the U.S. and the U.K. have, in recent years, emerged as key players in the international student market. Australia has developed a strongly entrepreneurial approach to attracting the lucrative overseas student market, a key factor in is the potentially enormous profitability that ensues from Australia’s ability to attract â€Å"tens of thousands of students from several different countries† establishing a â€Å"diversified market with strong growth potential† (Verbik Lasanowski, 2007, p.5). One reason for Australia’s success in the international student market is that it has a high numbers of students from India and China and these two countries are generally regarded as â€Å"the world’s two most prominent source countries† (Ibid). Australia has had success in supplying the enormous demand for higher education for international students from these countries and the numbers of Chinese and Indian students seeking higher educatio n provision in Australia is expected to grow in the foreseeable future. There are several reasons why Australia has so much success in increasing international student numbers. These include effective marketing; English language; proximity to Asian countries; relatively affordable living and study costs and importantly, a quality education in terms of coursework and support for the needs of international students (Terrell, cited in Bartel Petersen, 1999, pp. 73-75). Walters (cited in Stiasny Gore, 2013) identified four main reasons why overseasShow MoreRelatedThe Micro Economy Of Australia922 Words   |  4 Pagesfactors influence their choices and how their decisions affect the goods markets by affecting the price, the supply and demand. 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